Monday, September 19, 2011

Welcome to the World, Cake Ladies!

I am grateful and happy to announce that my book, Cake Ladies: Celebrating a Southern Tradition, will be on the shelves in two short weeks! I will tell you more at the end of this dispatch about events and purchasing information, but first I want to reflect on what an incredible and beautiful journey it has been to bring this project into being. I never set out to write a book. I merely was interested- I knew what a beautiful part of my life baking cakes had become, and I wanted to meet other women who had a similar experience. I was given the opportunity to do just that when Nicole McConville from Lark Crafts took a chance on me and went to bat for my idea- and then the idea became a book. Nicole- I am so grateful to you. As a result, I spent the better part of 2010 researching and writing this book. I sojourned through the South meeting friends new and old. I sat at the kitchen tables of dozens of women who graciously shared their wisdom with me, not just about cakes, but about love, family, and community. I was at a crossroads in my life, in my marriage, and in my work, and the adventures I experienced last summer lit the path for me to a way forward, in my life as a writer and a business owner, and in my heart, too. I will be forever grateful to every friend and angel I encountered, and the joy I felt in crafting this book. One of my culinary heroines, Irma S. Rombauer, said in 1931 about her book, The Joy of Cooking, that "this book is the result of a long practical experience, a lively curiosity and a real love for cookery." Though my book contains roughly 741 fewer pages than hers did, I think I know how she felt. I finished writing the book last October, and largely set it aside, content to work in the Cake Shop, spend time with my family, and journal about my discoveries. The experience of writing the book was so beautiful, that just doing so would have been enough. Happily, though, I get to embark on a whole new adventure: I get to share it with others. One of the best things about this limbo time before the books come out has been hearing the reactions of the Cake Ladies in the book as they receive their advance copies, and hearing the updates on their lives and their work. Michele Burton-Oatis, of the Cupcake Fairies in New Orleans, wrote: "I sent you a text the moment I saw the cover. I was so emotional I couldn't speak. Melissa and I are in awe of you and Susan's talents. The book is amazing and the stories are so personal. It make you feel like meeting the other ladies and baking with them. Wow this is really happening. I'm so ready. Whatever you need please let me know."
Peggy Hambright, of Magpies Cakes in Knoxville, Tennessee, said: "Can't really believe it's been over a year since this all started. A lot has happened in that short time. I'm taking half the day today to cook dinner for a friend and start reading (i have two strawberry rhubarb pies in the oven!) and I finally got to start on your book. I started crying at your introduction. Geez. The book is lovely. I can't wait to get to the whole thing ~ all the ladies' stories. It was funny reading my "story" and realizing how much it has changed just in the past few months."
Jessica Grossman, of Jestines Sweet Shop in Charleston, wrote this to me: "Hi Jodi! We received our copy of Cake Ladies and are completely thrilled. You must (and should!) be so proud!! I'm looking forward to reading every word. It's a wonderful and charming book! I am so honored to have been included. You have a lovely way with words and a very respectful and gracious manner in telling everyone's story."
So I wrote a book, it comes out in a couple of weeks, and I can't wait to see what fate has in store for me on this next leg of the journey. I really love these ladies. And I feel proud to be counted among their number. And without further ado, I will give you the details:
In Asheville, starting in the first week of October, the book will be available at the Cake Shop, at Malaprops Bookstore, and at Barnes and Noble, as well as online.

If you live outside of Asheville, I believe that most Barnes and Nobles will be carrying the book, but please do encourage your local independent bookseller to carry the book. Also, when my dear sweet friend Michael Frey is finished revamping my website, I will be selling signed copies of the book online as well.

I am still working to finalize plans for travelling with the book this fall, but my (almost) confirmed book party schedule so far is this:

Sunday, October 16th: Book Launch Party at Forsythia Hall in Asheville!

Tuesday, October 18th: Pig Pickin' and Cake Walk, Cedar Grove, NC

Wednesday, November 2: Book Signing: Square Books, Oxford, MS.

Thursday, November 3: Book Signing: Turning Pages, Natchez, MS

Saturday, November 5: Book Signing and Reception: Southern Food Museum, New Orleans, LA

Wednesday, November 9: Book Signing: Montreat Books and Gifts, Black Mountain, NC

Tuesday, November 15th: Homecoming. Or: Marietta, GA book release party with my hometown Cake Lady, Johnnie Gabriel, at Gabriels Desserts in downtown Marietta.

Friday, November 18th: Athens, GA: stay tuned for details.

Friday, December 2nd: Magpies Cakes, Knoxville, TN.

Sunday, December 4th: The Big Crafty, Asheville, NC.

Thursday, December 8th: Cakehead Bakery and Hub City Books, Spartanburg, SC.

Sunday, December 11: Charleston, SC.

You can see updates on the facebook page here. More to come! I love you and I thank you.

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5 comments:

The Green Reaper said...

GO JODY GO!!!Your bouquet of flour dust our lives with the fruity filling we can all digest with premium vanilla JOY! You are the bestest and batter than everyone!

Anonymous said...

I (elyse) had the rare pleasure of seeing Jodi mere moments after she received her copy for the first time...what she did not tell you is that the both of us cried...a lot...the really really good kind of crying.
then i cried again when i got my copy in the mail...and then i ran around my neighborhood and showed it to anyone who would look...for reals.

Ursula said...

Congratulations Jodi! You are amazing. The book is beautiful. Sweetness and love on every page, gorgeous photos, and thoughtful writings about a whole delicious facet of society --- cake ladies! So many amazing recipes too, but I'll probably just hit up your shop next time I need a cake because no one does it like Short Street Cakes. XOXOX

Nicole said...

Oh, Jodi. This book has been such a pleasurable journey from the very first conversation. It was clear from that day that you had something really unique and valuable to share with the world, and it has been a sincere pleasure to help you make that vision a reality. How often do so many wonderful components come together to create something that informs while also making anyone read it feel so inspired and happy? There is already so much excitement around the book, and I look forward to seeing it become the success it deserves to be.

Jodi Rhoden- Short Street Cakes said...

*crying again*